It’s time for a World of Hyatt Premium Credit Card


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Almost every major travel brand has a premium credit card, but not Hyatt. Here is my proposal for a World of Hyatt premium credit card.


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Premium credit card space is crowded

Chase, Citi, Capital One and, of course, American Express all have premium credit cards with annual fees between $400 and $800. They almost uniformly offer Priority Pass lounge access, all but Citi have at least one airport lounge (and growing), they usually offer some sort of travel insurance and usually a benefit once every five years to compensate Global Entry or TSA Pre-check costs. These products have many cardholders and some banks offer variations of the card, such as the Morgan Stanley American Express Platinum Card.

Co-branded versions of travel like the Hilton Honors American Express Aspire Card, Marriott Bonvoy Brilliant American Express Card, or Citi Advantage Executive World Elite Mastercard have lists of benefits as long as their names. There are more premium cards than I care to name, space is crowded and for good reason. Big benefits justify big annual fees for consumers that Chase has admitted operate at a loss. However, these cards create a barrier to entry that only applies to fervent loyalists who are enthusiastic about the brand and are more likely to commit, or those who make a lot of money with d ‘excellent credit ratings likely to slip often (even if they don’t). t carry a balance.)

Despite Chase’s claims that they’ve lost boatloads of money on the sapphire stash, the card recently increased the sign-up bonus suggesting they want the business it brings again.

With more products, brands and participating banks, it seems clear that not only are premium cards essential for winning customers, they are also essential for retaining customers. Capital One only recently entered the fray with its own version, Venture X. Stocks like this suggest to me that even though the market is already crowded, banks don’t want to see their high-end customers using the card from another brand for a product they feel. they can also deliver.

The market is packed at the top, absolutely, but for Hyatt, I’d say there’s room for one more. Comparatively, Hyatt has more upscale hotels than other hotel chains by percentage, it’s a growing chain with new opportunities, and as it grows, its credit options should evolve as well.

(Proposed) The Chase World of Hyatt Globalist Credit Card

I tried the name of this offered credit card following some of the naming conventions present today. Beyond the atrocious title, words like “reserve”, “limited” or “select” can also come into play. Chase has an extended relationship and opts for Visa products so these two are given away.

The card would be a thin metal design along the lines of the Chase Sapphire Reserve credit card with black and copper coloring similar to their current style, but using the unique benefits of metal design to create a heavy, reflective, and rugged experience.

Reasonable and competitive benefits

Here are what I think are reasonable, yet competitive benefits the new card should offer:

  • Two-tier qualifying night credits – Qualify for Globalist status with just 30 nights as a cardholder. It could also take the form of Marriott’s quick-start approach (and Hyatt’s personal card) by allocating a certain number of elite qualifying nights, perhaps 15, 20, or 30.
  • 12x earnings – For each night booked and paid for with the credit card, Hyatt would award 12x points per dollar spent. This is 25% more than the business card and would add to a Globalist’s 6.5 points per dollar for a total of 18.5 WOH points per dollar spent.
  • Sign-up bonus of 100,000 WOH points – To attract new cardholders, a huge bonus (30,000 bonus points more than the best offer of all products.) Rather than activating the sign-up bonus after a cardholder has spent 3,000 $ in purchases in the first three months after opening the account, this would probably require $5,000 to $7,500.
  • TSA pre-check/Global entry – It’s a mainstay of the premium card space and it looks like a $100 perk the year you have to use it, even though it’s worthless the other four years before it becomes usable again.
  • Explorer automatically – Mid-level elites don’t get much, so there’s not much to give away with this perk, but it would add value to authorized users.
  • Category 1-7 Price – Many cards award free nights for spending on the card and not just for keeping it, but rather the personal card which awards a category 1-4 free night certificate for spending $15,000 during a a calendar year, that premium card and reward tier would likely require $30,000 spent on the card to earn.
  • Travel insurance – Basic travel insurance for trips booked with the card, including non-refundable prepaid trips purchased directly from the airline which comes into effect in the event of cancellation or interruption due to illness or bad weather.
  • Bonus Categories – Spending in selected categories will accrue bonus points by earning at a higher rate, likely 3x base points.
  • Additional milestones – While club level upgrades in my account are forever wasted, others might find value in them and it encourages additional spending along the way at $10,000, $20,000 and $40,000 per year in addition to the above Category 1-7 Free Night Award.

Importantly, Hyatt already awards big spenders Globalist-lite status through its corporate credit card when they spend $110,000/year and full Globalist (with milestones) at $120,000 spent per year. Many companies spend this easily in a year or even sooner. This proves that Hyatt is willing to sell status for a certain amount of money, even though that seems like a steep amount to the average consumer.

Why they haven’t launched one yet

Hyatt has only recently expanded its co-branded card offering to include corporate credit card offerings as the brand grows. The chain has grown its footprint, but recently entered the all-inclusive space in a big way with the acquisitions of ALG, adding more than 100 properties. This will bring new business aspects into the fold, but among them a new type of consumer who will absorb larger bills and may want to fund them on a card or engage more with the brand.

But this is all new for Hyatt. The brand’s historically limited footprint may have made the market for a premium card seem not worth the marketing effort. It has been speculated that the brand has less than 10,000 globalists, which means both that there may not be enough engagement for the product, but also that the brand does not want to dilute its membership. with underqualified participants.

As the chain closes the gap with Hilton, Marriott, and IHG (there’s still a long way to go, but it’s headed in the right direction), maybe it’s time to give guests something new to try with huge benefits and chain products.

Conclusion

It’s pure fantasy, no doubt. I don’t have an inside track (although I wish I had) but it seems like this type of product with tangible benefits and value moves some into Hyatt’s fold and gives devotees a reason to move Hyatt at the top of their portfolio.

What do you think? Is it time for a premium Hyatt credit card? Is the space already too crowded? What advantages or advantages would this card deserve to have or transfer your expenses?

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