Now you don’t need to present your credit card at checkout if you link your facial images/hand features to your MasterCard credit card.


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When someone has their hands full, they won’t have to reach for their phone or wallet. Smiling or waving your hand will be enough to make a payment in person in the future. Trusted technology that allows a person to unlock their phone with their face or fingerprint can now be used to speed up the checkout process. With Mastercard’s new biometric payment program, the person will only need himself.

The program is a first-of-its-kind technology framework that will help set standards for new ways to pay at stores of all sizes, from big box stores to mom-and-pop stores. The program establishes rules that banks, merchants and technology providers must follow. This helps keep personal information safe and private when people pay with their fingerprints.

Biometric technology is valued by 74% of consumers globally, and the contactless biometric technology market is expected to reach $18.6 billion by 2026. New program aims to make shopping a great experience for shoppers and merchants by offering them the best security and convenience.”

Changing the way people checkout

Participants in Mastercard’s biometric payment program allow customers to enroll in their biometric payment services through a merchant or identity provider application, in-store or at home. Once a customer is registered, they don’t have to slow down the queue by looking in their pockets or bags. To pay, customers simply look at their bill, smile at a camera, or wave their hand over a reader. New technology makes payment fast and secure, giving customers the freedom to choose how they want to pay.

There are also many advantages for merchants, such as faster transactions, shorter queues, better hygiene and more security. It is possible to combine the payment system with loyalty programs and personalized suggestions to help customers locate things that might interest them based on what they have already purchased.

Mastercard is working with partners such as NEC, Payface, Aurus, PaybyFace, PopID and Fujitsu Limited to launch and expand these new payment options worldwide. They do this by following an overarching framework of minimum standards, specifications and guidelines that address security, biometric performance level and data protection in in-store biometric payments.

Payface and St. Marche will launch the first pilot in Brazil this week. Five St. Marche grocery stores in So Paulo will use Payface’s technology as part of the pilot project. People who shop at these supermarkets can use the Payface app to register their face and payment information. Once registered, they just have to smile at checkout to pay without a card or mobile device. Plans are underway to deploy future pilots to the Middle East and Asia.

The partnership with Mastercard is a significant step forward for Payface. This means more merchants and customers will be able to use the technology, making shopping easier and paying more fun. The idea is to help people change the way they pay without sacrificing security.

Building on a history of many new ideas

Biometric payment is the next step taken by Mastercard to support the evolution of payments. It joins several recent innovations, such as Shop Anywhere, Enhanced Contactless (ECOS), and Cloud Point of Sale, which have been deployed to provide consumers and merchants with seamless, flexible, and secure in-store experiences.

The project, based on the EMV 3-D Secure standard, allows people to buy and pay with payment cards, devices and wearables that use biometric information. Mastercard has long been a leader in using biometrics in stores and online as a secure way to verify identity. Instead of a password, the person is used instead. Biometrics has also been used to verify the identity of online shoppers through “selfie pay” and online, using standards such as FIDO (Fast Identity Online).

Mastercard helps ensure that the highest levels of security and privacy are maintained for all who use this technology to protect consumers. The biometric payment program is based on that of Mastercard data accountability principleswhich state that consumers have the right to decide how their personal information is shared and how it is used.

References:

  • https://www.mastercard.com/news/press/2022/may/with-a-smile-or-a-wave-paying-in-store-just-got-personal
  • https://www.ithome.com.tw/news/150973
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