Silkbank achieves a leading position in the credit card market – Business & Finance


KARACHI: Silkbank credit cards are the most innovative credit cards on the market with unique offers. Silkbank has achieved a leading position in the credit card market in a very short time and is one of the fastest growing credit cards in the market today.

Silkbank credit cards aim to provide best in class customer service and a seamless product experience. The product value proposition is continually improved through market research and incorporating customer feedback to provide cardholders with the best product features and most innovative offerings in the market. In line with this strategy, Silkbank has introduced a unique “MyCard” feature for its Silkbank VISA credit card customers which allows them to design their card according to their lifestyle. The MyCard feature offers the following three unique variations for Silkbank VISA credit card customers:

  • Custom Cards: Cardholders can now choose a card template of their choice from the available template library.

  • Personalized Cards: Cardholders can get an image of their choice printed on the card by uploading the image to the Silkbank website.

  • Picture Cards: The picture card gives control to cardholders to have their portrait printed on the card in a very unique way.

Silkbank VISA credit card holders can design their own basic card as well as all additional cards separately. In addition to uploading images via an online portal in a few simple steps, customers will be able to request and design their card via the SilkMobile app, giving them full control.

Naveed Mushtaq – Business Head Credit Cards/Head of Marketing & Phone Banking said, “The Silkbank Credit Card continues to focus on innovation, bringing an enhanced value proposition to our customers through our customer-centric approach. With this one-of-a-kind MyCard offer on Silkbank credit cards, customers will be equipped to showcase their personality and lifestyle with the card design of their choice. We are always looking forward to transforming the card industry in Pakistan with unique offers for customers”.

Copyright Business Recorder, 2022

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